September 15, 16, & 17 | 12noon CDT/1 p.m. EDT via Zoom
The biannual meeting is going virtual this year with three online presentations over three days in a lunch-and-learn format that will allow market managers, vendors and other interested folks to participate from home with a sandwich in hand, if you like. You’ll find the registration form at the bottom of the page.
These presentations are free for all current Tennessee Association of Farmers Markets members. Non-members are asked to join as an individual member ($25) before signing up to attend. Links to the Zoom meeting room will be sent to all registered and paid attendees on September 14th with a reminder before each session.
We’re looking forward to seeing you, virtually!
September 15 – Moving the Market Online – Tasha Kennard, Executive Director, Nashville Farmers Market
Learn how to reach new customers and provide contactless ordering and shopping experiences for your merchants and customers. In response to COVID19, the Nashville Farmers’ Market launched an online ordering app in partnership with WhatsGood. The online application is a low cost, easy to use platform for farmers markets and farmers to connect with customers while also aggregating merchants in a single pay check out, making it easy for the customer. Tasha will share her research, key learnings and experiences using this platform to help markets explore online marketing opportunities.
There will also be a 30 minute Q&A session with the current TAFM Board after Tasha’s presentation.
Tasha Kennard has provided strategic planning, branding, public affairs and executive leadership for corporate, nonprofit and government organizations throughout her career earning a reputation for her tenacity and collaborative problem solving nature. In 2014, she left a beloved post at the Second Harvest Food Bank to serve as the Executive Director of the Nashville Farmers’ Market. Since that time, Kennard has led efforts to revitalize and stabilize the organization and developed collaborative programs to increase access to fresh, healthy food including the Fresh Savings EBT incentive program and the Food Systems Development project. She currently serves on the board of the Tennessee Association of Farmers’ Markets, the Pick TN Conference, the St. Henry Home and School Committee and is an active member of St. Henry Catholic Church and Les Dames Nashville. When she isn’t at the farmers’ market, you’ll likely find her spending time in the kitchen or exploring the great outdoors with her husband, two children and their spoiled rotten golden retriever.
September 16 – Vendor 101: Growing Successful Vendors – Catt Fields White, CEO, San Diego Markets and Farmers Market Pros
Learn to make education part of your application process. Identify farmers and vendors likely to succeed and give them the tools to grow their market business, while adding an additional income stream to your market operation. Taught by Catt Fields White of Farmers’ Market Pros and San Diego Markets.
Catt Fields White develops and manages farmers markets in San Diego, California. She is the founder of InTents: The Farmers Market Pros and the host of Tent Talk, the Farmers’ Market Podcast, where she reminds market operators, farmers and food makers to nourish themselves and their enterprises as they follow their passion for feeding others.
Special thanks to Catt Fields White and Farmers Market Pros for in-kind sponsorship of this year’s biannual meeting.
September 17 – Farm Tours: Connecting AgriTourism and the Farmers Market – Rachel Wheeler, Program Director, Appalachian Resource Conservation and Development Council
Consumers across the U.S. are becoming more engaged with food production, and healthy lifestyles. Hosting farm tours is the perfect way to incorporate farm and food education, and tourism, while supporting both farmers and farmers markets. In this session you will learn how farms and farmers markets in Northeast Tennessee came together to support the region’s local food system, drawing in an estimated 200 guests for a one day farm hoping event.
Rachel Wheeler, Program Director with the Appalachian Resource Conservation and Development Council oversees Farm Fresh Appalachia, serving farms and farmers markets across Northeast Tennessee and Southwest Virginia. Her experience in program management, community leadership, event logistics, marketing and public communications, and agritourism development is put to good use connecting consumers of Central Appalachia with their local farms—through CSAs, farm stands, farmers markets, on-farm sales and more. She is a native of Bristol TN-VA.
Additional thanks to the Center for Profitable Agriculture for hosting our virtual meeting.