September 15, 16, & 17
Recordings of the September 16 and September 17 sessions are available to members on the For Members page. If you have questions about any of the presentations or would like to contact the presenters, please email us.
September 15 – Moving the Market Online – Tasha Kennard, Executive Director, Nashville Farmers Market
Learn how to reach new customers and provide contactless ordering and shopping experiences for your merchants and customers. In response to COVID19, the Nashville Farmers’ Market launched an online ordering app in partnership with WhatsGood. The online application is a low cost, easy to use platform for farmers markets and farmers to connect with customers while also aggregating merchants in a single pay check out, making it easy for the customer. Tasha will share her research, key learnings and experiences using this platform to help markets explore online marketing opportunities.
September 16 – Vendor 101: Growing Successful Vendors – Catt Fields White, CEO, San Diego Markets and Farmers Market Pros
Learn to make education part of your application process. Identify farmers and vendors likely to succeed and give them the tools to grow their market business, while adding an additional income stream to your market operation. Taught by Catt Fields White of Farmers’ Market Pros and San Diego Markets.
Special thanks to Catt Fields White and Farmers Market Pros for in-kind sponsorship of this meeting.
September 17 – Farm Tours: Connecting AgriTourism and the Farmers Market – Rachel Wheeler, Program Director, Appalachian Resource Conservation and Development Council
Consumers across the U.S. are becoming more engaged with food production, and healthy lifestyles. Hosting farm tours is the perfect way to incorporate farm and food education, and tourism, while supporting both farmers and farmers markets. In this session you will learn how farms and farmers markets in Northeast Tennessee came together to support the region’s local food system, drawing in an estimated 200 guests for a one day farm hoping event.
Additional thanks to the Center for Profitable Agriculture for hosting our virtual meeting.