The 2021 PickTN Conference has been cancelled but we’ll be offering an educational series online in addition to our yearly meeting to elect board members.

February 23, 24, and 25, 2021 | 11 a.m. CST/12noon EST via Zoom all three days

All three days are free for members. Non-members can join to attend. (Starting at $50/year for farmers markets and associated organizations and $25/year for vendors or individual, non-voting members.)

Members usually renew their yearly membership as part of their registration for the PickTN Conference. We are encouraging you to renew your 2021 membership when you register for the Annual Meeting presentations.

Image of a foldable market bag and spiral bound notebook branded with the TAFM logoThe first 25 people who register will receive a swag bag with TAFM branded items and farmers market information from around the state.

Register to attend below.

 

 

Schedule:

Tuesday, February 23

Fundraising for Farmers Markets in the era of Covid-19
Presenter: Nancy Staisey, PhD, DHL
Historic Lewes Farmers Market, Lewes, Delaware
 
Covid-19 disrupted the usual approaches that many Farmers Markets use to raise funds. At the same time most markets required funds to purchase sanitizer, masks and other equipment to safely operate. This session will cover new ways to raise funds in this very changed environment and how to develop and leverage “friends” of the market for support. It will also look at what we can all learn from why people contribute.

Phorgraph of woman with gray bob hairstyle and dark-rimmed glasses wearing a collared shirt with a green patternNancy Staisey is passionate about using data and information to improve things.  As a Board Member of the Historic Lewes Farmers Market, she asked the question, “How can you increase sales at farmers markets and attract more customers?” Under a USDA FMPP grant, Nancy led efforts to make the Historic Lewes Farmers Market (Lewes, Delaware USA) into a “living lab” to find out what really works to improve sales. Bringing together her background as child on a small farm with her PhD from Carleton University focusing on statistics and methodology, expertise as a consultant, and experience managing farmers markets, Nancy has worked to develop evidence-based guidance for improving direct sales opportunities for sustainable farmers. More recently, as the Development Chair for the Historic Lewes Farmers Market she helped the market pivot to raise funds in new ways during the Covid-19 pandemic. Nancy also serves as a member of the Delaware Council on Farm and Food Policy.

 

Wednesday, February 24 

Board and Manager Relationships: Enhancing Board Engagement

Presenter: Susan Chapman, Consultant, Center for Nonprofit Management

Board members provide critical guidance and support through their board service. From long-range planning to fund development, board members ensure that nonprofits have the resources they need to operate efficiently and effectively. It is important to inspire engagement and encourage commitment of board members. This session will explore the fundamental expectations of board service and the steps staff and fellow board members can take to ensure that board members are reaching their full potential and that they are having an exceptional experience.

Susan Chapman has more than 30 years of experience in board governance, communications and fund development with 19 years spent at Girl Scouts of Middle Tennessee. While at Girl Scouts, Susan served on several national task groups and committees focusing on communications and strategy. She managed the triennial charter review process, oversaw board and committee work, and led the 100th anniversary celebrations. As a consultant, Susan has worked with many organizations in the Nashville area including: Exchange Club Family Center, Abe’s Garden, Alpha Omicron Pi Foundation, University School of Nashville and Memorial Foundation. She is an alumna of the Young Leaders Council where she later served as board chair. Susan has served on the boards of Junior League of Nashville, Nashville Ballet and High Hopes Development Center. Her areas of expertise are board governance, strategic planning, event planning, fund development, and communications.

 

Thursday, February 25

Food and Product Photography: How to take better photos at your market with an iPhone

Presenter: Audrey Noe, Owner, Designed Identities

Farmers markets are vibrant, bustling places full of great photographic opportunities. Market managers can take advantage of these opportunities to photograph products, vendors, and customers to tell the unique story of a market. And you don’t need a big expensive camera! All you need is a smart phone and a few apps. Photographer Audrey Noe will show you the tips and tricks for getting the most out of your iPhone — editing, settings, composition, and more! We’ll be focusing on using iPhones but many of the same techniques can be used with Android phones as well.

Audrey Noe picked up her first used 35mm camera while studying Advertising Design at Palm Beach Community College. She has been a graphic artist and freelance photographer since 1998 beginning as an ad designer for a small publication in Tifton, GA. In 2003, after the birth of her first daughter, she decided (with the support of her husband) to freelance full time in the Atlanta area. Her client base has grown but the goals are the same. As a graphic artist, she has passion for helping small businesses create their professional identities, reach their market, and ultimately increase their revenue and, as a photographer, she wants to capture memories.

 

 

 

The TAFM 2021 Annual Meeting will be immediately following Audrey’s presentation. We encourage all members and prospective members to attend. Members will receive a ballot via email after Tuesday’s presentation to vote on the new board members.  The TAFM Board will announce the election results and update the membership on our activities in 2020 and plans for 2021.

Register:

TAFM Yearly Meeting 2021
Are you a current member of TAFM? If not, please go to https://tnfarmersmarkets.org/membership-2/ to join (Markets $50/yr, Individuals $25/yr). *
If you are one of the first 25 people to register would you like to receive a swag bag of TAFM branded goods and other items? *
Are you planning to attend all three days? *
Are you interested in volunteering with TAFM or serving on the TAFM Board? *